Co3

New tracking solution to increase journey visibility for Europe’s trucking market co-developed by CO3, sennder and IVECO

4 November 2021
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CO3, sennder, Europe’s leading digital road freight forwarder and IVECO, the commercial vehicles brand of CNH Industrial announce a partnership to track loads on the sennder platform join by working on a solution as a result of which shippers will have the opportunity to increase the visibility of their loads, while at the same time carriers will be provided with a simple and safe implementation in order to share vehicle monitoring for the order.


Read in brief:
  • CO3, sennder and IVECO partner to give shippers greater visibility of the transportation process and carriers a streamlined digital onboarding process
  • The partnership focuses on optimizing load tracking through GPS and digital onboarding processes, which are yet to be widely adopted
  • The new offering is now available across Europe and has great potential to be quickly scaled.

It is predicted that in 2021 the value of transactions on the European road freight market will reach 340 billion euro. Assuming that the spot transport orders market accounts for approximately 20% of all orders in the logistics industry, its value amounts to approximately EUR 75 billion per year. Such a significant market share attracted the attention of companies: sennder, IVECO i CO3, who are working to simplify transport tracking for the entire industry, by using and activating inbuilt GPS devices on vehicles.

We are excited to join forces with Iveco and CO3 to improve visibility in logistics. We share a mission to make the logistics industry fit for the future and believe that our partnership lays the ground for an innovative and effective approach to tracking loads. We will continue to partner with industry peers to ensure carriers and shippers are equipped to move their loads as efficiently as possible.”

states David Nothacker, CEO and founder at sennder.

The base for starting cooperation of the three sector leaders was to simplify loads tracking on the sennder platform. In result companies have co-created an end-to-end GPS tracking solution, which will give shippers the ability to track almost every load in Europe, including spot loads. It is powered by CO3’s technology, assisted by Iveco’s integrated vehicle tracking and connected to sennder’s sennOS platform.

The need for ad-hoc cooperation with carriers is declared by 36 to 51 % of enterprises, which often means one-time loads fulfilled on short notice, most commonly on the same day as the terms are agreed. Till now, this short notice approach meant, that carriers must pick up the goods quickly, leaving insufficient time to activate GPS tracking systems. Now, when a shipper requests a load and sennder matches it to a carrier, carriers can activate it in as little as 10 minutes via CO3’s technology. The process previously took in excess of 48 hours – the partnership has reduced this by 99 percent.

“Today visibility helps in optimizing supply chain management and supports risk and incident management in the contract market. In the project we addressed the lack of spot tracking solutions and focused on single order monitoring. Therefore, our partnership is the first step in addressing this complex problem more broadly and finding partners who see value for the current group of their clients. Such partners are IVECO and sennder.”

– summarizes Grzegorz Patynek, CEO and founder at CO3.

The solution co-developed by CO3, sennder and IVECO gives shippers greater visibility over the transportation journey and provides carriers with a seamless digital onboarding process. There is no cost to the carriers, as the technology uses built-in GPS devices. IVECO is the first OEM to activate spot tracking in its trucks built-in GPS devices. The solution is currently available in all European countries and can be scaled across the 50% of European trucks equipped with inbuilt GPS. The potential for widespread adoption across the industry is strong.

“We are proud of consolidating our partnership with sennder and CO3 with the common objective to contribute to a more sustainable transportation. Leveraging on our new generation APIs, CO3’s advanced technology and sennder’s proven platform we can now support both carriers and shippers on making their mission more productive while reducing CO2 footprint”.

– comments Fabrizio Conicella, Global Head of Digital & Adv Technologies at IVECO.